To practice responsible stewardship as a director acting in the interests of the company, and accountable to its owners

To exercise due care and diligence in carrying out duties and responsibilities

To act within competence, and with leadership, enterprise and judgment

To apply high standards of ethics and personal moral values

To be trustworthy, and conduct oneself with integrity, fairness and justice

To keep abreast of current good practice

To never bring the profession or the Institute into disrepute

To make only proper use of information, and to respect confidentiality

To manage conflicts transparently, to disclose all interests that may infer bias, and to seek independent advice where needed

To respect the truth, to be honest, and never knowingly misrepresent

To comply with all relevant laws, and honour obligations

To act with social responsibility, contribute to the wellbeing of society and to avoid harm to others

To support laws regulating restraints of trade, unfair practices, abuse or the unscrupulous use of economic power and avoidance of collusion